BBC Studios and Reality+ plan to offer metaverse experiences with The Sandbox, where fans can connect with well-known brands like Doctor Who and Top Gear. BBC Studios is making its entry into the metaverse.
BBC Studios x Reality+ partnership aims to kickstart the venture into the Web3 space while providing fans with an immersive experience of the popular brands. At the same time, users can build their own metaverse experiences and monetize them.
The Sandbox hosts over 400 entertainment brands, including Ubisoft, Warner Music Group, Ubisoft, Gucci Vault, and now BBC Studios joins the list. The expansion showcases how popular the metaverse will become in the coming future.
BBC Studios Brands & Licensing Department President Nicki Sheard is confident about her expertise and will utilize it to expand the brands into new categories. BBC Studios is ambitious about growth and audience engagement.
Reality+’s Co-founder, Tony Pearce, shows excitement about pushing the limits of the metaverse and thereby developing new experiences for the fans of popular TV shows. Doctor Who: Worlds Apart, a digital trading game, brings thrilling experiences to The Sandbox.
The Sandbox’s Chief Operating Officer and Co-founder, Sebastien Borget, explains how BBC used cutting-edge technology for mainstream entertainment.